Output-side digital platforms

Farmer in field

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Output-side digital platforms
Output-side digital platforms
Digital platforms for agriculture supply chain and forming a link between farmers’ and retail stores / end consumers, for selling fresh farm produce and ensuring fair price for all
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SectorMost major industry classification systems use sources of revenue as their basis for classifying companies into specific sectors, subsectors and industries. In order to group like companies based on their sustainability-related risks and opportunities, SASB created the Sustainable Industry Classification System® (SICS®) and the classification of sectors, subsectors and industries in the SDG Investor Platform is based on SICS.
Food and Beverage
Food and Agriculture
Business Model Description

B2B or B2C platforms for buying fresh produce from farmers (including meat products) and offering efficient delivery from farmgate to retailers/end consumers, with the objective to resolve the supply chain issues which affect Indian agriculture. Such models will also help in eliminating middle-men who seize farmers’ margins (without offering any value addition), thereby increasing farmers’ income. Farmers are also offered guidance and support on usage of digital tools.

Expected Impact

Improvement in farmers' income levels , reduction in crop wastage and bolster food security by enabling easy and ubiquitous access to digital platforms for selling farm produce.

How is this information gathered?
Updated: 12 Aug, 2021 Date of Production: 1 Nov, 2020
India
Investment TimeframeDescribes the time period in which the IOA will pay-back the invested resources. The estimate is based on asset expected lifetime as the IOA will start generating accumulated positive cash-flows.
Medium Term (5–10 years)
Market SizeDescribes the value of potential addressable market of the IOA. The market size is identified for the IOA by establishing the value in USD, identifying the Compound Annual Growth Rate (CAGR) or providing a numeric unit critical to the IOA.
> USD 1 billion
Average Ticket Size (USD)Describes the USD amount for a typical investment required in the IOA.
PE and VC deal values in the food and beverage sector stood at USD 881 million, through 83 deals in 2019. (12.22)
Direct ImpactDescribes the primary SDG(s) the IOA addresses.
Zero Hunger (SDG 2) Responsible Consumption and Production (SDG 12)
Indirect ImpactDescribes the secondary SDG(s) the IOA addresses.
No Poverty (SDG 1) Gender Equality (SDG 5) Decent Work and Economic Growth (SDG 8) Climate Action (SDG 13) Life on Land (SDG 15)

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Sector Sources
  • 4.1 https://www.ibef.org/industry/agriculture-india/infographic 4.2 https://niti.gov.in/sites/default/files/2019-12/SDG-India-Index-2.0_27-Dec.pdf 4.3 https://asia.nikkei.com/Business/Startups/Indian-agritech-startup-targets-10m-users-in-nationwide-expansion#:~:text=Sheth%20said%20AgroStar%27s%20goal%20is,become%20more%20profitable%20and%20prosperous. 4.4 https://www.drishtiias.com/summary-of-important-reports/strategy-for-new-india-at-75 4.5 https://www.thehindubusinessline.com/economy/agri-business/agri-tech-platform-ninjacart-expands-operations-to-delhi-mumbai-pune-strengthens-headcount-by-600/article26600072.ece 4.6 https://foodsecurityindex.eiu.com/Country/Details#India 4.7 https://www.drishtiias.com/to-the-points/paper3/food-security-1 4.8 https://www.ibef.org/economy/union-budget-2020-21 4.9 https://www.hindustantimes.com/india-news/govt-to-announce-changes-in-essential-commodities-act-dismantling-of-apmc-sources/story-TOBYYq5XvLW2fNMz0mUIYL.html#:~:text=Amendments%20in%20the%20essential%20commodities,meeting%20on%20Monday%2C%20sources%20said. 4.10 https://indianexpress.com/article/explained/an-expert-explains-farm-acts-and-federalism-6622769/ 4.11 https://www.wbcsd.org/Overview/News-Insights/WBCSD-insights/Impact-of-COVID-19-on-smallholder-farmers-in-India#:~:text=Prices%20of%20sugar%20rose%20in,places%20due%20to%20over%2Dsupply.&text=However%2C%20the%20COVID%2D19%20induced,marginal%20farmers%20in%20the%20country.
IOA Sources
  • 13.1 https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/startups-are-deploying-tech-to-improve-farm-to-fork-supply-chain-and-offer-farmers-better-prices/articleshow/67808957.cms?from=mdr 13.2 https://timesofindia.indiatimes.com/business/india-business/agricultural-wastage-is-indias-problem-no-1-here-is-why/articleshow/70974705.cms 13.3 https://inc42.com/startups/ninjacart-fixing-india-flawed-fresh-produce-food-supply-chain-bring-cheer-to-farmers/ 13.4 https://www.business-standard.com/article/specials/food-processing-industry-growing-apace-despite-margins-coming-196091901078_1.html#:~:text=3%20per%20cent.,Rs%20331.6%20crore%20(%20Rs%20275.&text=Operating%20profits%20margins%20of%20the,cent%20(5.6%20per%20cent). 13.5 https://www.livemint.com/news/india/deal-with-walmart-flipkart-will-create-retail-supply-chain-synergy-efficiency-ninjacart-co-founder-11580186775510.html 13.6 https://techcrunch.com/2019/12/16/licious-raises-30m-to-grow-its-meat-and-seafood-e-commerce-platform-in-india/ 13.7 https://ironpillarfund.com/press-release/iron-pillar-announces-an-investment-in-freshtohome/ 13.8 http://www.businessworld.in/article/NinjaCart-A-Disruptor-In-The-Food-Supply-Chain/08-03-2019-167962/ 13.9 https://www.thehindubusinessline.com/economy/how-start-ups-are-making-the-cut-in-indias-30-b-meat-mart/article29107846.ece 13.10 https://ajuniorvc.com/licious-meat-consumer-brand-india-unicorn-startup/ 13.11 https://www.investindia.gov.in/siru/indian-food-processing-sector-untapped-growth-opportunity#:~:text=A%20strong%20and%20dynamic%20food,of%20employment%2C%20enhancing%20income%20of 13.12 https://www.businesstoday.in/union-budget-2020/news/budget-2020-fm-sitharaman-sets-agricredit-target-at-rs-15-lakh-crore-for-fy21/story/395195.html 13.13 https://www.ibef.org/industry/agriculture-presentation 13.14 https://swarajyamag.com/news-brief/sweeping-reforms-in-agriculture-cabinet-approves-ordinance-to-end-apmc-monopoly-amends-essential-commodities-act 13.15 https://niti.gov.in/sites/default/files/2020-07/26281VNR_2020_India_Report.pdf 13.16 https://www.businesstoday.in/union-budget-2020/decoding-the-budget/budget-2020-fm-pushes-for-building-warehousing-on-ppp-model/story/395231.html 13.17 https://www.thehindubusinessline.com/opinion/atmanirbhar-does-not-compensate-farmers-for-losses-incurred-during-lockdown/article31802118.ece# 13.18 https://edition.cnn.com/2019/10/21/tech/india-agriculture-tech-digital-green-plantix/index.html 13.19 https://www.digitalgreen.org/blogs/loop-mobile-app-makes-farm-to-market-linkages-easy/ 13.20 http://bwdisrupt.businessworld.in/article/Agri-Tech-Industry-Its-Advantages-Disadvantages-and-Future/14-12-2016-109730/